Well it’s been another great year for Outhouse Media, with lots of exciting projects coming through the door. Thanks to our website re-designs for existing customers and the new clients joining the Outhouse Media fold. It’s been a hardworking year too, with our nose to the grindstone to keep up with demand. That said, we believe the last year saw some of our greatest works to date and sets the stage for a very productive 2020 web design year.
Recently, our attention has been drawn to what’s to come and how best to approach the new year. With a look to not just going through the motions, but pushing the boundaries to create some inspiring websites going forward. With this in mind we looked at past projects and have a keen eye on what 2020 web design is sure to bring, in terms of design style and website optimisation.
What can we expect in 2020?
Well in regards to our dedication, you’ll note it’s more of the same! In regards to design trends and search engine optimisation, it’s a progression that is built on the shoulders of styles seen throughout the 2019’s.
So what do we mean be this and how are things shaping up to progress through the next 12 months?
Well to this regard, we believe designs are going more uniformed in style. Not in a bad way, but more in tune with bold yet simple constructions, with ease of use a priority. Straightforward layouts are taking over from complex features to streamline the front end of a website. What we mean by this in lay mans terms is a more simplistic approach to content layout. Sharp sentence structures with a shorter paragraph length and less use of longer words. A focus on passive voice content and connecting words such as “and“, and “therefore” etc. This approach is based on readability. Not only for the user, but for search engines and bots who repeatedly scan through your content to index and rank your website.
This we look at in a more in depth way in our post on the Flesch Reading Score. Here we define terms, give example and explore the benefits of legibility.
Headlines are becoming shorter too, with more use of a sub heading structure and spacing between text blocks, paragraphs and content sections. This all has a bearing on overall layout, forcing the hand to give a more overall simplistic or less fussy layout structure. This is a good thing, it keeps things looking very open. Clean for the user to follow, so as not to get lost in a wash of content, or how to move from one page to another.
Images have become larger in size and used a little more sparingly, which helps reduce the overall file size of a page. Google is giving more a more weight to ranking positions based on speed. Speed is how fast a page loads and a direct consequence of file size, hence the use of less images. This goes hand in hand with the use of fewer plugins on sites. The more plugins used, the heavier the file size and slower it will be to download these features / scripts.
Obviously functionality is determined by the needs of any given website. But the use of a plugin for plugin sake will become obsolete. The return of a minimalist approach and raw based code is now being favoured over elaborate and more complex features. That is not to say these kind of features have come to an end, just used more sparingly and where needs dictate their use.
In summary, it’s going to be function dictating form as opposed to form determining the function. A more purist approach to web design. It’s a design starting point which is going to make the next 12 months really interesting and a breakaway in style that we’ve not in a long time.
This is not something entirely new, it’s a design trend that has already begun with many forward thinking design houses. More sites will be following this going forward, an impact that has not previously been seen for a long time.
Regarding Outhouse Media’s current position… it’s style and a trend that began more than a year ago. Browsing through our work over the last 12 months, this shift in style can clearly be seen. Why not check out some great examples in our website portfolio. Hold Tight, 2020 web design is certain to be a very interesting next 12 months!