What makes a good website great, & why it’s so important
1. Visually appealing
Your website reflects your business, brand and products over the internet. If your website isn’t visually appealing, there’s little reason for the visitor to want to remain on your site. A good looking, professional website is therefore key to reflecting how good you are and the best way to effectively promote your business.
Take a look at our website portfolio to see examples of our work.
With this is mind, it doesn’t make sense to opt for a less professional site just to save a few £’s. This will have an adverse effect on customer experience and result in fewer click throughs, which defeats the whole point in the first place.
2. Easy to use
Again sounds pretty obvious right? But if your web pages are not constructed in the right way (for a good user experience), the user will get lost. Or at the very least, find it difficult to locate what they are looking for. This means there’s fewer reasons for them to stick around. Structured and well organised content that is clear to understand has a greater user engagement. Therefore creating a positive impression on you by your visitor, increasing the likelihood of an enquiry as a result.
Ease of use also brings into play the need for a good responsive settings. Whereby content responds to the screen size of the device a user is accessing your site through. Ensuring this means that all users will be able to find what they looking for easily, without the need to try another (competitors) website.
3. Content is King
Now a pretty worn out phrase, but probably the most important factor when considering and development. This is for two main reasons:
1. Informative, clean and concise content has a much bigger impact on the user browsing a page. By all means include lots of content, but if your message is lost in a sea of content, the user will face a labour intensive read. If this is the case, most users simply won’t bother and will leave.
2. The better the content and how well this relates to your key phrases is in direct correlation to how well your site performs on search engines. Ensuring you have fresh, well written and structured content that all relates back to your key phrase is all part and parcel to an effective website.
The higher up the search engines you go organically, the greater visitor numbers you will receive. The more visitors you have, the more likely you are to convert sales and enquiries as a result.