The benefits of Social Media Management cannot be underestimated. Today, more than ever, the social media arm of a business needs to be given the weight of importance it deserves. Search Engines now use your social media presence as a ranking factor for your website. How you use this, will have a direct impact on your search visibility and consequently website visitor numbers.
This should be reason enough, but more important your social media platforms can act as unique marketing tools, helping you to build customer awareness and target audience.
Here we outline the top 8 benefits of social media management for your business. We’re also here to help in offer quality Social Media Management Services. These are tailored to your objectives and budgets, to be as often of infrequent as best suits your needs. Social Media Management can also be included as part of our Monthly SEO Services.
People buy from and make enquiries to companies they Like and Relate to – FACT. To truly connect with potential consumers, you need to be able to show who you are. Do you relate to your brand values and does the work you offer back this up? The more you can create one to one relations with people, the more likely those people are to do business with you. Social media enables you to do that and to much more people than you would if they just walked in off the street.
Like it or not, people are talking about your brand, whether you’re initiating or involved in these conversations.
Ensure that you’re publishing content for your audience – and not just your latest sales or whatever other offers you want to write about. “Being Social” is about “being social”, which includes being helpful, engaging and part of the broader community. If you focus on being helpful as a priority, people will learn to trust what you have to say, and eventually, go to you first to learn more.
Traffic – There’s only so much people can learn from social media posts and ads. Your website is where you house more fully fleshed-out information, and you can utilize social media channels to drive people there.
3. Lead generation
Social media provides an easy way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business, and most social networks now offer advertising formats specifically designed to collect leads.
4. Social selling
Social media creates sales. And let’s face it, that’s what keeps a businesses afloat. An active and engaging social presence can help keep your brand stay at the forefront of your customer’s mind. Typically when a person is ready to purchase, they remember you and they come to you first.
Social media enables you to interact directly with people that are already fans of your brand, as well as finding new fans. Conversely, it also gives them a direct line of access to your business. Be consistent, stay engaged with your audience and community, and let them see that you’re there for them. Stay active and relevant with the posts you put out, and above all, make sure you respond to comments and questions that people post on.
6. Customer service
This might be one of the top reasons for your business to be active on social media. These days, people simply expect brands to be easily available. They increasingly visit a brand’s social media profile first for any customer service queries. The faster you can respond and more you are able to help, the more likely it is that those people will become customers, and recommend your business to others.
People share a lot on social media, which means there’s a lot of data you can find on your target customers. You can therefore use that information to make more informed decisions in relation to your business, what your consumers are looking for and how best to reach them.
8. Competitor studies
It’s also important to know what people are saying about your competitors, and what competitors are saying to their customers. Use this information to raise the effectiveness of your own social media presence.