Underestimating Social Media

Today, more than ever, the social media arm of a business needs to be given the weight of importance it deserves. Search Engines now use your social media presence as a ranking factor for your website. How you use this, will have a direct impact on your search visibility and ultimately website visitor numbers. This should be reason enough, but more importantly your social media platforms can act as independent marketing tools, helping you to build customer awareness and target audiences.

 
Here we outline the top 10 benefits of social media for your business…

1. People buy from and make enquiries to companies they Like and Relate to
To truly connect with potential consumers, you need to be able to show who you are. Do you have relatable brand values? Does the work you do back those up? The more you can create one to one relationships with people, the more likely those people are to do business with you. Social media enables you to do that with infinitely more people than you would be able to meet if they just walked into your store / business.

2. Reputation Management
Like it or not, people are talking about your brand, whether you’re initiating or involved in these conversations or not.

3. Make Your Brand an Industry Leader
Ensure that you’re publishing content for your audience – and not just your latest sales or whatever other offers you want to write about. Social is about being ‘social’, which includes being helpful, engaging – a part of the broader community. If you focus on being helpful as a priority, people will learn to trust what you have to say, and eventually, go to you first to learn more.

4. Send People to Your Website
There’s only so much people can learn from social media posts and ads – your website is where you house more fully fleshed-out information, and you can utilize social media channels to drive people there.

5. Lead Generation
Social media provides an easy way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business, and most social networks now offer advertising formats specifically designed to collect leads.

6. Social Selling
Social media creates sales. And let’s face it, that’s what keeps our businesses afloat. An active, engaging social presence can help keep your brand at the forefront of your potential customer’s mind. Typically when a person is ready to purchase, they remember you and they come to you first.

7. Customer Engagement
Social media enables you to interact directly with people that are already fans of your brand, as well as finding new fans. Conversely, it also gives them a direct line to you, the business. Be consistent with staying engaged with your audiences and communities and let them see that you’re there for them when they need. Stay active and relevant with the posts you put out, and make sure you respond to comments and questions that people post on that content.

8. Customer Service
This might be one of the top reasons for your business to be active on social media. These days, people simply expect brands to be available on social media, and they’re increasingly visiting a brand’s social media profile first for customer service queries. The faster you can respond and the better you are able to help, the more likely it is that those people will become customers, and recommend your business to others.

9. Learn About Your Customers
People share a lot on social media, which means there’s a lot of data you can find on your target customers. You can then use that information to make more informed decisions in relation to your business, what your consumers are looking for and how best to reach them.

10. Study Your Competition
It’s also important to know what people are saying about your competitors and what competitors are saying to their customers. Use this information to raise the effectiveness of your own social media presence.

 
We’re also here to help – we offer quality Social Media Management services tailored to your objectives and budgets, to be as frequent as best suits your needs.