Defining a bold, new brand identity. Outhouse Media defined a bold, new identity for NMJN Accountants to symbolise and capture the nature of their business. The graphical shield icon represents protection, safety, and strength. With an eye-catching colour palette and display serif typography, this new logo mark is used as the starting point to develop an equally bold website identity.
With this defined brand approach, we took a strategic view of the NMJN site structure and graphic elements to ultimately bring their new website to life. Standing proud from competitor sites, the corporate grid page structure embodies a slick user experience, conveying visual language in a premium and human tone.
NMJN Accountants are a friendly & professional accounts agency, providing account and taxation services to local businesses throughout the North Nottinghamshire areas. Having worked with the client on their previous website, NMJN came to us wanting a brand facelift and website refresh. Positioning the website for local search results, this redevelopment is also a learning hub and information resource. Therefore, their online presence is not only used to promote services but also to provide regulation data, FAQs, and legal documentation. This will help drive new enquiries, as well as act as a reference point for returning visitors.
Inclusive of multiple local, area specific landing pages, our solution is specifically on brand and confident in tone. As a result, it reflects and appeals to the user demographic. Optimised to convert traffic, a UX, responsive frame also ensures user-friendly and easy navigation. Our working partnership with NMJN also covers ongoing support, SEO refinements as well as website hosting.
- NMJN brand identity.
- Font styles and colour palette.
- Corporate site structure.
- UI UX Responsive frame.
- Local landing pages & SEO.
- Immersive features.
- CMS blog, legal updates.