Without an SSL Certificate in your domain, your website will be flagged by Google as “unsecure”. SSL Certificates generate a https domain format as opposed the standard http format – the “S” indicating “Secure”. They also show a green / secure padlock notification alongside your website address.
Websites with an SSL Certificate (https url) will be given more weight on search results and thus attract greater visitor numbers to your website – the more traffic equals potential more enquiries and sales. This is not to say that http sites won’t be listed – they will – but the same site – one http and one https site – the https site will take priority. With this in mind it’s imperative for any conscientious business owner with a website to move over to the new SSL Certificate Secure Standard.
Outhouse Media offers SSL Certificates on all sites we produce – so please contact us for full details
Further reading on SSL Certificates
Google now uses HTTPS as a ranking signal. Data analysis has shown that HTTPS websites have a higher advantage of ranking over HTTP links, so switching to HTTPS will benefit any website, whether or not confidential information is involved. To get just a bit more information, data that is sent using HTTPS is protected via TLS, or transport layer security protocol. This provides three important layers of protection: data integrity to ensure that the data cannot be modified or broken during transfer without detection, encryption of the data to keep it secure, and authentication to prove that users are communicating with the intended site.
Google explains that websites that use HTTPS will have a slight ranking advantage because of these aspects of security. Still, these secure HTTPS websites will only have a slight benefit of the overall ranking system, no more of a benefit than high-quality content providers.
Users trust secure connections more—it’s a fact (and sites that follow best practices for user experience are more likely to rank better in Google search results). According to a GlobalSign survey, 84% of users would abandon a purchase if data was sent over an insecure connection, and a large majority are concerned about their data being intercepted or misused online. If a customer came into your store and voiced a concern about something, you would do everything you can to alleviate that concern and create not only a loyal customer but a raving fan. Why shouldn’t it be the same online—where an overwhelmingly large majority of users shop and search for home services? Make your customers and prospects feel safe and give them peace of mind, whether it’s in your store or on the internet.
Eventually, Chrome is going to label all HTTP pages as non-secure, and in October 2017, it will change the HTTP security indicator to the red triangle used for broken HTTPS when users enter text into a form on an HTTP page, and for all HTTP pages in incognito mode. The new warning is part of a long term plan to mark all pages served over HTTP as “not secure.” It ain’t going to be subtle. If I’m on a website with that indicator, especially an eCommerce site, you better believe I’m not staying! Would you? I’m willing to bet not, and other users will most likely feel the same way.