There’s been a push on Landing Pages – but do they actually work?
So what are Landing Pages?
Landing Pages are just other pages of content that form part of your website. But pages you are specifically using as a point of access from a search engine. For example, if you have a particular product or service which a user is specifically searching for. The specific page will have a higher index than the home page and will be linked to from the search listing.
Therefore, the visitor is hitting / landing on this page initially and not your home page, just because it is more relevant to the user’s search. In theory any page, which is highlighting a particular or specific product etc, will be ideally ranking higher and uniquely.
Traditionally – landing pages have been used as geographical area catchments, whereby a general service or product is assigned to more than one area. As a point of reference, we offer SEO, CMS, Mobile Responsive (etc etc) services – but these all fall under the category of “Website Design”.
Therefore, as you’ll see in our website footer we’ve highlighted such Areas Covered as “Retford“ etc. These are links to individual “Landing Pages”, where we have set aside information and search engine optimisation for a specific area. Targeting “Website Design Retford” throws back this page as a search result, rather than the main website address.
Here’s and example
For example, although we are based in Worksop, Nottinghamshire, we do cover other areas for web design and associated services. often undertaking website design works from a wider area other than solely in Worksop. We have then geared this to the users search criteria. To see this in action, just go Google and conduct a search for “Website Design Retford”. Searching for this throws back the link to our Retford Landing Page and NOT our main website address / home page. This is then https://www.outhouse-media.co.uk/website-design-retford and not just https://www.outhouse-media.co.uk, you see the difference?
Content on these area landing pages is then specifically geared to that location area and services for that area.
There are criteria to what makes a good landing page, or what makes a landing page better than another. But, essentially this boils down to the age old conditions of standard website design. In terms of design, ease of use, content, structure and also the SEO for that page. The emphasis on simple headlines and text with clear contact details (this is the general rule of thumb without going into specifics).
Now we’re clear, do Landing Pages actually work?
Like most things, there’s usually more than one point of view. Landing Pages may not be for everyone, for all occasions or for your business type, expectations or budgets. However, used correctly, they can have a big impact on your search results, which can bring more website traffic. Besides this, your landing page will need to be informative and attractive. After all, we can get you the visitors, but can’t make someone buy your product or enquire about your service. The conversion from a visit to a sale is down to your content and what you say.
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